Model, CEO, designer, musician – Dominic Augustin is a man of many talents and interests. The son of two Haitian immigrants, Augustin has drawn on his unique upbringing and experiences to fuel his passions. While he may be most well known for his work in the fashion world, he has also recently jumped headfirst into the world of music as well. His most recent single On The Rise is a collaborative work between himself and Brooklyn-based artist and producer Paul Natural. This hypnotic modern pop track has hints of soul and an electronic foundation, culminating in a dark, bold, and innovative sound.
On The Rise is bass-heavy, synth-heavy, and effect-heavy, but the execution of these things is done at such a high level that it feels like the most natural choice for this song. With a compelling mix of bright synths and a wide variety of percussion, this track takes full advantage of familiar rhythms and styles found in the genres inspiring it. It invites allusions to R&B melodies, EDM basslines, and hip-hop phrasing, but combining them creates something entirely inventive and refreshing – an alt-pop anthem rooted in musicality and defined by its excellent production choices. And speaking of highlights – one of the stand-out features of this track is Augustin’s vocals. His intricate runs and bell-like timbre are the perfect complements to the track’s overall sound, giving it movement and depth.
The video for this impressive track lives fully up to the bar set by the music. This animated, artistic work does an impressive job of capturing the beauty and intrigue of a decimated, futuristic world. With shadowy, mysterious energy permeating the piece, we’re completely and effortlessly enveloped in the alien landscape that’s created, and the soundtrack that is On The Rise completes the full cinematic experience.
For those looking for something artful with an edge, this collaboration between Paul Natural and Dominic Augustin will undoubtedly resonate with you. There’s a clear sense of style and intention in On The Rise, and between the dynamics, the strong melodic moments, the compelling composition of the music itself – there are so many excellent qualities that make this track instantly memorable and unquestionably original.
BELOW: Listen to On The Rise and connect with him on social media. Please support Dominic Augustin by visiting him online, and playing, downloading, and/or purchasing his music, or attending a live show! And, as always, thank you for supporting real music!